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W Hotels Launches Its Own Record Label — Introducing ‘W Records’

Article by Ashley King
Higher-end hotels are a tricky business, with moneyed clientele responding to lots of finer touches. So how about a custom-crafted vinyl LP from an artist sponsored by the hotel itself? Who also happens to be playing in the lounge at 8?

Introducing W Records, a brand-new direction for guest retention.

Accordingly, W’s new label will support artists through every step of development, according to details shared Wednesday (October 3rd) with DMN. That includes providing space for recording, scouting video shooting locales, and supplying mixing and mastering expertise. They’ll even handle distribution chores (or at least find the right partner).

Tracks will be recorded at ‘W Sound Suites’ and will be available both digitally and through limited-edition vinyl runs. W Hotels has suites in Hollywood, Barcelona, Bali, and Seattle for artists to take advantage of their studios.

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