It’s no mystery to anyone who has spent time on the site that YouTube has a plagiarism problem.
The company knows it too, which is why Google introduced Content ID back in 2007. Content ID has had a rocky history, though, which may account for the newest tool on the video streaming site: Copyright Match.
The Copyright Match Tool aims to protect YouTubers’ original content from illicit re-uploads. Despite the often devil-may-care attitude that permeates the internet, that original content is legally protected intellectual property. For those who make a living off their original videos, getting duplicate content removed is a matter of survival.