Tuesday, March 6, 2018

Nipsey Hussle "Victory Lap" Album Review


It’s taken Los Angeles MC Nipsey Hussle longer than most to create his moment. The seasoned mixtape veteran has been on the indie-rap circuit for almost a decade and was once touted as a future star. When fame didn’t come, he made his own seat at the table, infamously selling copies of his Crenshaw tape for $100 each and getting JAY-Z to endorse him and buy 100 of them. He parlayed his rap successes into local business ventures—including a hair shop and a “smart store” for his clothing line—and became a hometown hero who turned his talent into a small merchandising empire. Victory Lap, his first album on a multi-project deal with Atlantic Records, is more than six years in the making. It is formally his “debut album” but functionally his big cash in. Bridging several generations of West Coast rap, Victory Lap uses his cache of war stories to power the most gripping entry in his catalog, recouping an investment.
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ThaWilsonBlock Magazine Issue65 (July 2018)