There are a lot of things that make people fall in love with Pasadena. Although everyone has their own reasons why they love the city, there's one common thing that gives natives a sense of belonging. DENA. Quiet as kept, Pasadena has birthed great people. From Jackie Robinson to Michael Cooper. Van Halen. It has also been a place where greats have established themselves like famous R&B singer Teena Marie. On today's scene, the artists and entrepreneurs of Generation X and Y have their own businesses and brands that represent the true essence of life in Pasadena / Altadena. And we've taken the initiative in listing 3 unique & local clothing brands that currently represent Pasadena / Altadena culture in it's truest form.
Obvious Giant - The parent company of DENABOY / DENAGIRL, Obvious Giant is a clothing company owned & operated by Dale Mario, Otto Evans, and Eric Wilson. Since 2008,
|Pasadena Artist & Entertainer Zoneiak McGee|
Pasadena-ish - Created by G Marcus, Pasadena-ish ("ish" standing for 'I Stay Hustling') rooted in 2013 and has since grown into a well known local clothing brand. Pasadena-ish has made
|Master P (left) & G Marcus (right)|
We Are Born and Raised - A graduate of John Muir High School, We Are Born & Raised clothing company was created by Eric Williams of Altadena as a way to strengthen pride
& culture around cities that people grew up in. The cool thing about this brand is that it started in DENA but reaches to virtually any city you can think of. The brand essentially gives customers a way to sport their own city with the We Are Born and Raised design. Williams also has variant themes like Just A Kid from... and You can see his gallery and order your very own We Are Born and Raised gear on their official website.